e-Commerce Manager
4Feet Retail Ltd | Trading as 4Feetshoes
Nov 2021 – Present
London, United Kingdom
Applied AI & Agentic Workflow Transformation Early 2025 – Present
Own product direction and production delivery for AI-assisted workflows on the internal operations platform, turning reporting into decision support and automated execution.
- Delivered an Amazon listing remediation workflow that processed 1,600+ issues across 800+ SKUs/ASINs in 81 minutes versus an estimated 133+ manual hours, resolving 98.9% autonomously in a representative UK batch.
- Scaled Amazon remediation to 6,400+ workflow runs across 12 marketplaces for stores with approximately 60,000 SKUs each, using around 300 reusable, task-specific agent capabilities.
- Defined the product governance and risk controls required for automated Amazon listing changes, including schema validation, listing-only permissions, version history, controlled iteration limits, human escalation and post-submission verification.
- Used daily Google Merchant Center, Shopify and inventory reporting to detect a 10x+ footwear demand spike on the day it emerged and prompt pricing, stock and purchasing actions.
- Established a repeatable multi-agent delivery model covering implementation, separate review, debugging and testing stages, while retaining ownership of requirements, acceptance criteria, architecture and production release.
Commerce Systems & Internal Platform Nov 2021 – Present
Owned the product direction and delivery of an internal platform supporting multi-channel sales, purchasing, product data and central warehouse workflows.
- Owned platform product planning and delivery from its initial 2022 launch through 3+ major releases and 200+ incremental releases.
- Translated requirements across multi-channel sales, purchasing, product data and central warehouse operations into prioritised release scope and production workflows.
- Automated product-data and marketplace workflows across Linnworks, Shopify, Walmart, Worten, Debenhams and CDiscount, reducing manual channel administration.
- Directed the platform’s evolution from legacy data integrations into a PostgreSQL- and NestJS-based service architecture, enabling new business workflows and broader marketplace automation.
- Defined resilience and recovery requirements and led an approximately 80-minute production hosting migration with zero data loss, reducing monthly costs by 33% while increasing compute and storage capacity.